RealtyCRM vs. ActiveCampaign:

𝑾𝒉𝒚 𝑹𝒆𝒂𝒍𝒕𝒚𝑪𝑹𝑴 𝒊𝒔 𝒕𝒉𝒆 𝒕𝒐𝒑 𝒄𝒉𝒐𝒊𝒄𝒆 𝒇𝒐𝒓 𝒓𝒆𝒂𝒍 𝒆𝒔𝒕𝒂𝒕𝒆 𝒃𝒓𝒐𝒌𝒆𝒓𝒔 𝒂𝒏𝒅 𝒚𝒐𝒖𝒓 𝒌𝒆𝒚 𝒕𝒐 𝒔𝒖𝒄𝒄𝒆𝒔𝒔!

ActiveCampaign is a powerful platform widely known for its marketing automation and CRM capabilities across various industries. While it excels at automating customer journeys through email and other digital channels, it is a general-purpose CRM and not tailored to real estate brokers. RealtyCRM, on the other hand, is a comprehensive solution specifically designed for brokers, offering industry-specific tools such as AI-powered follow-up, ad management, and reputation management, all in one place.

Here’s how RealtyCRM compares to ActiveCampaign, and why RealtyCRM is the superior choice for real estate brokers.

𝟷. 𝚁𝚎𝚊𝚕 𝙴𝚜𝚝𝚊𝚝𝚎-𝚂𝚙𝚎𝚌𝚒𝚏𝚒𝚌 𝙵𝚎𝚊𝚝𝚞𝚛𝚎𝚜: 𝙱𝚞𝚒𝚕𝚝 𝚏𝚘𝚛 𝙱𝚛𝚘𝚔𝚎𝚛𝚜

ActiveCampaign offers a highly flexible platform with powerful automation capabilities but is not industry-specific, meaning brokers have to customize workflows and integrate various tools to make it fit their real estate needs. RealtyCRM is built specifically for real estate brokers, providing out-of-the-box features like lead generation, property management, and follow-up automation tailored for real estate professionals.

📣 ActiveCampaign: General-purpose CRM with customizable workflows but not real estate-specific.

📣 RealtyCRM: Built specifically for real estate brokers, offering tools and features tailored to property management, lead generation, and client communication.

Why It Matters: Brokers need a CRM that addresses their specific challenges. RealtyCRM eliminates the need for custom setups and integrations, offering brokers a ready-to-use platform with all the tools they need.

𝟸. 𝙰𝙸-𝙿𝚘𝚠𝚎𝚛𝚎𝚍 𝚅𝚘𝚒𝚌𝚎 𝙰𝚞𝚝𝚘𝚖𝚊𝚝𝚒𝚘𝚗: 𝙼𝚘𝚛𝚎 𝙿𝚎𝚛𝚜𝚘𝚗𝚊𝚕 𝙻𝚎𝚊𝚍 𝙵𝚘𝚕𝚕𝚘𝚠-𝚄𝚙𝚜

ActiveCampaign excels at email marketing automation but lacks built-in AI-powered voice automation. RealtyCRM offers an AI-powered voice assistant that automates inbound and outbound calls, providing brokers with a more personalized way to engage with leads and clients. This feature adds a personal touch that email alone can’t replicate.

📣 ActiveCampaign: Email marketing automation but no voice automation.

📣 RealtyCRM: AI-powered voice assistant that automates follow-up calls, in addition to email and text automation, making lead follow-up more personal and effective.

Why It Matters: In real estate, personal connections are key to converting leads. RealtyCRM’s AI-powered voice assistant helps brokers build stronger relationships with their clients, leading to higher conversion rates.

𝟹. 𝙸𝚗𝚝𝚎𝚐𝚛𝚊𝚝𝚎𝚍 𝙰𝚍 𝙿𝚕𝚊𝚝𝚏𝚘𝚛𝚖: 𝙼𝚊𝚗𝚊𝚐𝚎 𝙲𝚊𝚖𝚙𝚊𝚒𝚐𝚗𝚜 𝚆𝚒𝚝𝚑𝚘𝚞𝚝 𝚃𝚑𝚒𝚛𝚍-𝙿𝚊𝚛𝚝𝚢 𝚃𝚘𝚘𝚕𝚜

ActiveCampaign focuses heavily on email marketing and customer journeys but does not include a built-in ad management platform. Brokers who use ActiveCampaign must rely on external platforms like Google Ads or Facebook Ads for running campaigns. RealtyCRM offers an integrated ad platform with pre-built templates for property listings, brand promotions, and just sold ads, all directly from the platform.

📣 ActiveCampaign: Requires external tools for managing ad campaigns.

📣 RealtyCRM: Built-in ad platform with customizable ad templates that allow brokers to create and run ads without relying on third-party services.

Why It Matters: With RealtyCRM, brokers can run their marketing campaigns in-house, saving on external agency fees and gaining more control over their advertising efforts.

𝟺. 𝙿𝚛𝚎-𝙱𝚞𝚒𝚕𝚝 𝚂𝚊𝚕𝚎𝚜 𝙵𝚞𝚗𝚗𝚎𝚕𝚜: 𝙲𝚊𝚙𝚝𝚞𝚛𝚎 𝚊𝚗𝚍 𝙲𝚘𝚗𝚟𝚎𝚛𝚝 𝙻𝚎𝚊𝚍𝚜 𝙵𝚊𝚜𝚝𝚎𝚛

ActiveCampaign allows users to build custom automation workflows, but these workflows are not pre-built for real estate needs. RealtyCRM offers pre-built sales funnels designed for different real estate audiences, such as FSBOs, first-time buyers, and downsizing sellers, making it easier for brokers to capture and convert leads quickly.

📣 ActiveCampaign: Offers custom workflows but no pre-built real estate funnels.

📣 RealtyCRM: Pre-built, high-converting sales funnels tailored to specific real estate client types, saving brokers time and effort.

Why It Matters: RealtyCRM’s ready-made sales funnels are optimized for real estate, allowing brokers to start generating and converting leads immediately without the need for manual setup.

𝟻. 𝚁𝚎𝚙𝚞𝚝𝚊𝚝𝚒𝚘𝚗 𝙼𝚊𝚗𝚊𝚐𝚎𝚖𝚎𝚗𝚝: 𝙴𝚗𝚑𝚊𝚗𝚌𝚎 𝚊𝚗𝚍 𝙿𝚛𝚘𝚝𝚎𝚌𝚝 𝚈𝚘𝚞𝚛 𝙾𝚗𝚕𝚒𝚗𝚎 𝙸𝚖𝚊𝚐𝚎

ActiveCampaign provides tools for customer engagement and feedback collection but lacks a built-in reputation management system. RealtyCRM includes a full reputation management tool, helping brokers monitor, request, and manage client reviews across platforms, ensuring their online reputation remains positive and professional.

📣 ActiveCampaign: No built-in reputation management feature.

📣 RealtyCRM: Complete reputation management solution that helps brokers track and improve their online reviews.

Why It Matters: In real estate, a strong online reputation is essential for attracting new clients. RealtyCRM helps brokers manage their reviews and protect their brand, something ActiveCampaign does not offer natively.

𝟼. 𝚂𝚘𝚌𝚒𝚊𝚕 𝙼𝚎𝚍𝚒𝚊 𝙰𝚞𝚝𝚘𝚖𝚊𝚝𝚒𝚘𝚗: 𝚂𝚒𝚖𝚙𝚕𝚒𝚏𝚒𝚎𝚍 𝙿𝚘𝚜𝚝𝚒𝚗𝚐 𝚊𝚗𝚍 𝙴𝚗𝚐𝚊𝚐𝚎𝚖𝚎𝚗𝚝

ActiveCampaign allows for some social media engagement but does not offer a fully automated social media posting solution. RealtyCRM includes built-in social media automation, enabling brokers to schedule posts and manage content across multiple social platforms without needing third-party apps.

📣 ActiveCampaign: Limited social media engagement tools.

📣 RealtyCRM: Full social media automation, allowing brokers to keep their profiles active with scheduled posts and pre-made content.

Why It Matters: RealtyCRM makes social media management easier for brokers, helping them stay top-of-mind with clients and prospects through consistent and automated engagement.

𝟽. 𝙲𝚘𝚜𝚝-𝙴𝚏𝚏𝚎𝚌𝚝𝚒𝚟𝚎 𝚏𝚘𝚛 𝙱𝚛𝚘𝚔𝚎𝚛𝚜: 𝙼𝚘𝚛𝚎 𝚅𝚊𝚕𝚞𝚎 𝚏𝚘𝚛 𝙻𝚎𝚜𝚜

ActiveCampaign’s pricing increases as brokers add more features, such as CRM functionality, lead scoring, and advanced marketing automation, making it more expensive for real estate brokers to build a complete system. RealtyCRM offers an all-in-one, cost-effective solution that includes real estate-specific tools, advertising, social media automation, and reputation management—all at a more affordable price.

📣 ActiveCampaign: Higher costs with additional features for full CRM functionality.

📣 RealtyCRM: Affordable, comprehensive solution that includes all the tools brokers need without requiring extra costs or add-ons.

Why It Matters: RealtyCRM delivers more value at a lower cost, providing brokers with everything they need to manage and grow their business efficiently.

𝟾. 𝙰𝚕𝚕-𝚒𝚗-𝙾𝚗𝚎 𝙿𝚕𝚊𝚝𝚏𝚘𝚛𝚖: 𝙽𝚘 𝙽𝚎𝚎𝚍 𝚏𝚘𝚛 𝚃𝚑𝚒𝚛𝚍-𝙿𝚊𝚛𝚝𝚢 𝙸𝚗𝚝𝚎𝚐𝚛𝚊𝚝𝚒𝚘𝚗𝚜

ActiveCampaign is a powerful marketing platform, but brokers often need to rely on third-party tools for full functionality, especially for advertising, social media, and reputation management. RealtyCRM is an all-in-one solution that covers every aspect of real estate marketing, lead nurturing, and client engagement, eliminating the need for additional integrations.

📣 ActiveCampaign: Requires third-party tools for a complete solution in real estate.

📣 RealtyCRM: A fully integrated platform that provides all the tools brokers need to manage their business from a single system.

Why It Matters: RealtyCRM simplifies brokers’ workflows by providing a comprehensive solution in one place, reducing the need for multiple platforms and making it easier to scale their business.

𝑹𝒆𝒂𝒍𝒕𝒚𝑪𝑹𝑴 𝒊𝒔 𝒕𝒉𝒆 𝒕𝒐𝒑 𝒄𝒉𝒐𝒊𝒄𝒆 𝒇𝒐𝒓 𝒓𝒆𝒂𝒍 𝒆𝒔𝒕𝒂𝒕𝒆 𝒃𝒓𝒐𝒌𝒆𝒓𝒔 𝒂𝒏𝒅 𝒚𝒐𝒖𝒓 𝒌𝒆𝒚 𝒕𝒐 𝒔𝒖𝒄𝒄𝒆𝒔𝒔!

While ActiveCampaign is a powerful platform for general marketing automation, RealtyCRM offers a more tailored, real estate-specific solution that includes AI-powered voice follow-ups, integrated ad management, reputation management, and social media automation. Additionally, RealtyCRM provides a more affordable, all-in-one solution, eliminating the need for costly third-party tools and complex integrations.

If you’re looking for a CRM platform designed specifically for real estate brokers, RealtyCRM is the superior choice.

Ready to see how RealtyCRM can transform your business?

Schedule a demo at realtycrm.io/demo or call 📞 our AI receptionist at (646) 956-1445. Discover how RealtyCRM.io can transform your marketing efforts, helping you achieve more with less effort.