𝐑𝐞𝐚𝐥𝐭𝐲𝐂𝐑𝐌 𝐯𝐬. 𝐒𝐚𝐥𝐞𝐬𝐟𝐨𝐫𝐜𝐞:

𝚆𝚑𝚢 𝚁𝚎𝚊𝚕𝚝𝚢𝙲𝚁𝙼 𝚒𝚜 𝚝𝚑𝚎 𝙱𝚎𝚝𝚝𝚎𝚛 𝙲𝚑𝚘𝚒𝚌𝚎 𝚏𝚘𝚛 𝚁𝚎𝚊𝚕 𝙴𝚜𝚝𝚊𝚝𝚎 𝙱𝚛𝚘𝚔𝚎𝚛𝚜

𝚂𝚊𝚕𝚎𝚜𝚏𝚘𝚛𝚌𝚎 is one of the world’s leading customer relationship management (CRM) platforms, widely used across industries for its robust suite of tools and extensive customization options. However, when it comes to the specific needs of real estate brokers, RealtyCRM provides a more tailored and cost-effective solution, with tools designed specifically for brokers to generate leads, automate follow-ups, and manage client relationships.

Here’s a detailed comparison of RealtyCRM and Salesforce, and why RealtyCRM is the better choice for real estate professionals.

𝟏. 𝐑𝐞𝐚𝐥 𝐄𝐬𝐭𝐚𝐭𝐞-𝐒𝐩𝐞𝐜𝐢𝐟𝐢𝐜 𝐅𝐨𝐜𝐮𝐬: 𝐁𝐮𝐢𝐥𝐭 𝐟𝐨𝐫 𝐁𝐫𝐨𝐤𝐞𝐫𝐬

Salesforce is a powerful, general-purpose CRM that can be customized for different industries, including real estate, but this requires substantial setup and often additional costs for industry-specific apps or configurations. RealtyCRM, on the other hand, is built specifically for real estate brokers, providing out-of-the-box features that are tailored to the needs of brokers, such as property management, lead generation, and client follow-up automation.

🔑Salesforce: Highly customizable, but requires industry-specific setups and third-party apps for real estate functionality.

🔑RealtyCRM: Purpose-built for real estate professionals, offering industry-specific tools from the start.

Why It Matters: 𝙵𝚘𝚛 𝚋𝚛𝚘𝚔𝚎𝚛𝚜, 𝚝𝚒𝚖𝚎 𝚒𝚜 𝚖𝚘𝚗𝚎𝚢, 𝚊𝚗𝚍 𝚁𝚎𝚊𝚕𝚝𝚢𝙲𝚁𝙼’𝚜 𝚏𝚘𝚌𝚞𝚜 𝚘𝚗 𝚛𝚎𝚊𝚕 𝚎𝚜𝚝𝚊𝚝𝚎 𝚙𝚛𝚘𝚟𝚒𝚍𝚎𝚜 𝚊𝚕𝚕 𝚝𝚑𝚎 𝚝𝚘𝚘𝚕𝚜 𝚋𝚛𝚘𝚔𝚎𝚛𝚜 𝚗𝚎𝚎𝚍 𝚒𝚖𝚖𝚎𝚍𝚒𝚊𝚝𝚎𝚕𝚢, 𝚠𝚒𝚝𝚑𝚘𝚞𝚝 𝚝𝚑𝚎 𝚑𝚊𝚜𝚜𝚕𝚎 𝚘𝚏 𝚌𝚞𝚜𝚝𝚘𝚖𝚒𝚣𝚊𝚝𝚒𝚘𝚗 𝚊𝚗𝚍 𝚜𝚎𝚝𝚞𝚙 𝚝𝚑𝚊𝚝 𝚂𝚊𝚕𝚎𝚜𝚏𝚘𝚛𝚌𝚎 𝚘𝚏𝚝𝚎𝚗 𝚛𝚎𝚚𝚞𝚒𝚛𝚎𝚜.

𝟐. 𝐀𝐈-𝐏𝐨𝐰𝐞𝐫𝐞𝐝 𝐕𝐨𝐢𝐜𝐞 𝐀𝐬𝐬𝐢𝐬𝐭𝐚𝐧𝐭: 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐞 𝐘𝐨𝐮𝐫 𝐋𝐞𝐚𝐝 𝐅𝐨𝐥𝐥𝐨𝐰-𝐔𝐩

Salesforce provides automation tools through its Einstein AI platform, which includes predictive analytics and workflow automation, but its features are not specifically tailored to the real estate industry. RealtyCRM offers an AI-powered voice assistant that automates both inbound and outbound calls, ensuring no lead is missed. This AI-driven follow-up system goes beyond basic email and text automation to include personalized voice calls, making lead nurturing more effective.

🔑Salesforce: Offers AI through Einstein, which is broad but not real estate-specific.

🔑RealtyCRM: AI-powered voice assistant designed to handle lead follow-up calls automatically, tailored for real estate brokers.

Why It Matters: 𝚁𝚎𝚊𝚕𝚝𝚢𝙲𝚁𝙼’𝚜 𝙰𝙸 𝚟𝚘𝚒𝚌𝚎 𝚊𝚜𝚜𝚒𝚜𝚝𝚊𝚗𝚝 𝚒𝚜 𝚊 𝚐𝚊𝚖𝚎-𝚌𝚑𝚊𝚗𝚐𝚎𝚛 𝚏𝚘𝚛 𝚋𝚛𝚘𝚔𝚎𝚛𝚜, 𝚊𝚍𝚍𝚒𝚗𝚐 𝚊 𝚙𝚎𝚛𝚜𝚘𝚗𝚊𝚕 𝚝𝚘𝚞𝚌𝚑 𝚝𝚘 𝚏𝚘𝚕𝚕𝚘𝚠-𝚞𝚙 𝚌𝚊𝚕𝚕𝚜 𝚠𝚑𝚒𝚕𝚎 𝚛𝚎𝚍𝚞𝚌𝚒𝚗𝚐 𝚖𝚊𝚗𝚞𝚊𝚕 𝚠𝚘𝚛𝚔. 𝚃𝚑𝚒𝚜 𝚝𝚊𝚛𝚐𝚎𝚝𝚎𝚍 𝚊𝚞𝚝𝚘𝚖𝚊𝚝𝚒𝚘𝚗 𝚒𝚜 𝚋𝚎𝚝𝚝𝚎𝚛 𝚜𝚞𝚒𝚝𝚎𝚍 𝚏𝚘𝚛 𝚛𝚎𝚊𝚕 𝚎𝚜𝚝𝚊𝚝𝚎 𝚙𝚛𝚘𝚏𝚎𝚜𝚜𝚒𝚘𝚗𝚊𝚕𝚜 𝚝𝚑𝚊𝚗 𝚂𝚊𝚕𝚎𝚜𝚏𝚘𝚛𝚌𝚎’𝚜 𝚋𝚛𝚘𝚊𝚍𝚎𝚛 𝙰𝙸 𝚝𝚘𝚘𝚕𝚜.

𝟑. 𝐈𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐞𝐝 𝐀𝐝 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦: 𝐌𝐚𝐧𝐚𝐠𝐞 𝐘𝐨𝐮𝐫 𝐀𝐝𝐬 𝐈𝐧-𝐇𝐨𝐮𝐬𝐞

While Salesforce can be integrated with advertising tools like Google Ads or Facebook Ads via third-party apps, it doesn’t offer a built-in ad management platform. RealtyCRM provides an integrated ad platform that allows brokers to create, run, and manage ads directly from the system. This means brokers can easily manage campaigns for property listings, just sold ads, and brand promotions without the need for external agencies or third-party apps.

🔑Salesforce: Requires third-party integrations for ad management.

🔑RealtyCRM: Built-in ad platform with customizable ad templates designed for real estate marketing.

Why It Matters: 𝚁𝚎𝚊𝚕𝚝𝚢𝙲𝚁𝙼’𝚜 𝚒𝚗𝚝𝚎𝚐𝚛𝚊𝚝𝚎𝚍 𝚊𝚍 𝚙𝚕𝚊𝚝𝚏𝚘𝚛𝚖 𝚐𝚒𝚟𝚎𝚜 𝚋𝚛𝚘𝚔𝚎𝚛𝚜 𝚖𝚘𝚛𝚎 𝚌𝚘𝚗𝚝𝚛𝚘𝚕 𝚘𝚟𝚎𝚛 𝚝𝚑𝚎𝚒𝚛 𝚖𝚊𝚛𝚔𝚎𝚝𝚒𝚗𝚐 𝚌𝚊𝚖𝚙𝚊𝚒𝚐𝚗𝚜, 𝚛𝚎𝚍𝚞𝚌𝚒𝚗𝚐 𝚝𝚑𝚎 𝚗𝚎𝚎𝚍 𝚏𝚘𝚛 𝚌𝚘𝚜𝚝𝚕𝚢 𝚎𝚡𝚝𝚎𝚛𝚗𝚊𝚕 𝚜𝚎𝚛𝚟𝚒𝚌𝚎𝚜 𝚊𝚗𝚍 𝚜𝚝𝚛𝚎𝚊𝚖𝚕𝚒𝚗𝚒𝚗𝚐 𝚝𝚑𝚎 𝚎𝚗𝚝𝚒𝚛𝚎 𝚊𝚍𝚟𝚎𝚛𝚝𝚒𝚜𝚒𝚗𝚐 𝚙𝚛𝚘𝚌𝚎𝚜𝚜.

𝟒. 𝐏𝐫𝐞-𝐁𝐮𝐢𝐥𝐭 𝐒𝐚𝐥𝐞𝐬 𝐅𝐮𝐧𝐧𝐞𝐥𝐬: 𝐅𝐚𝐬𝐭𝐞𝐫 𝐋𝐞𝐚𝐝 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧

Salesforce offers lead management tools, but brokers must customize their workflows to build effective sales funnels for their specific needs. RealtyCRM includes pre-built, high-converting sales funnels that are designed for specific real estate audiences, such as FSBOs, first-time buyers, and downsizing sellers. These ready-made funnels allow brokers to capture and convert leads with minimal setup.

🔑 Salesforce: Requires custom setup and integration for sales funnels.

🔑 RealtyCRM: Pre-built funnels for various client types, optimized for real estate lead conversion.

Why It Matters: 𝚁𝚎𝚊𝚕𝚝𝚢𝙲𝚁𝙼 𝚑𝚎𝚕𝚙𝚜 𝚋𝚛𝚘𝚔𝚎𝚛𝚜 𝚜𝚝𝚊𝚛𝚝 𝚌𝚘𝚗𝚟𝚎𝚛𝚝𝚒𝚗𝚐 𝚕𝚎𝚊𝚍𝚜 𝚏𝚊𝚜𝚝𝚎𝚛 𝚋𝚢 𝚙𝚛𝚘𝚟𝚒𝚍𝚒𝚗𝚐 𝚛𝚎𝚊𝚍𝚢-𝚖𝚊𝚍𝚎 𝚏𝚞𝚗𝚗𝚎𝚕𝚜 𝚝𝚑𝚊𝚝 𝚍𝚘𝚗’𝚝 𝚛𝚎𝚚𝚞𝚒𝚛𝚎 𝚌𝚞𝚜𝚝𝚘𝚖𝚒𝚣𝚊𝚝𝚒𝚘𝚗, 𝚖𝚊𝚔𝚒𝚗𝚐 𝚒𝚝 𝚎𝚊𝚜𝚒𝚎𝚛 𝚏𝚘𝚛 𝚋𝚛𝚘𝚔𝚎𝚛𝚜 𝚝𝚘 𝚏𝚘𝚌𝚞𝚜 𝚘𝚗 𝚌𝚕𝚘𝚜𝚒𝚗𝚐 𝚍𝚎𝚊𝚕𝚜 𝚛𝚊𝚝𝚑𝚎𝚛 𝚝𝚑𝚊𝚗 𝚋𝚞𝚒𝚕𝚍𝚒𝚗𝚐 𝚖𝚊𝚛𝚔𝚎𝚝𝚒𝚗𝚐 𝚜𝚢𝚜𝚝𝚎𝚖𝚜 𝚏𝚛𝚘𝚖 𝚜𝚌𝚛𝚊𝚝𝚌𝚑.

𝟓. 𝐑𝐞𝐩𝐮𝐭𝐚𝐭𝐢𝐨𝐧 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: 𝐏𝐫𝐨𝐭𝐞𝐜𝐭 𝐚𝐧𝐝 𝐆𝐫𝐨𝐰 𝐘𝐨𝐮𝐫 𝐎𝐧𝐥𝐢𝐧𝐞 𝐈𝐦𝐚𝐠𝐞

Salesforce can be customized to track customer reviews, but it lacks a built-in reputation management tool specifically designed to help brokers manage their online presence. RealtyCRM includes a reputation management system that helps brokers monitor, request, and respond to client reviews, ensuring a positive online reputation and stronger client trust.

🔑 Salesforce: Can be configured for reputation management but requires additional apps or setup.

🔑 RealtyCRM: Built-in reputation management system that tracks reviews and helps brokers improve their online image.

Why It Matters: 𝙸𝚗 𝚛𝚎𝚊𝚕 𝚎𝚜𝚝𝚊𝚝𝚎, 𝚢𝚘𝚞𝚛 𝚛𝚎𝚙𝚞𝚝𝚊𝚝𝚒𝚘𝚗 𝚒𝚜 𝚎𝚟𝚎𝚛𝚢𝚝𝚑𝚒𝚗𝚐. 𝚁𝚎𝚊𝚕𝚝𝚢𝙲𝚁𝙼’𝚜 𝚛𝚎𝚙𝚞𝚝𝚊𝚝𝚒𝚘𝚗 𝚖𝚊𝚗𝚊𝚐𝚎𝚖𝚎𝚗𝚝 𝚝𝚘𝚘𝚕𝚜 𝚊𝚛𝚎 𝚜𝚙𝚎𝚌𝚒𝚏𝚒𝚌𝚊𝚕𝚕𝚢 𝚍𝚎𝚜𝚒𝚐𝚗𝚎𝚍 𝚏𝚘𝚛 𝚋𝚛𝚘𝚔𝚎𝚛𝚜, 𝚎𝚗𝚜𝚞𝚛𝚒𝚗𝚐 𝚝𝚑𝚎𝚢 𝚌𝚊𝚗 𝚎𝚊𝚜𝚒𝚕𝚢 𝚖𝚊𝚗𝚊𝚐𝚎 𝚛𝚎𝚟𝚒𝚎𝚠𝚜 𝚊𝚗𝚍 𝚋𝚞𝚒𝚕𝚍 𝚊 𝚜𝚝𝚛𝚘𝚗𝚐𝚎𝚛 𝚘𝚗𝚕𝚒𝚗𝚎 𝚙𝚛𝚎𝚜𝚎𝚗𝚌𝚎.

𝟔. 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐨𝐧: 𝐒𝐭𝐚𝐲 𝐓𝐨𝐩-𝐨𝐟-𝐌𝐢𝐧𝐝 𝐖𝐢𝐭𝐡𝐨𝐮𝐭 𝐄𝐱𝐭𝐫𝐚 𝐖𝐨𝐫𝐤

Salesforce offers integrations with social media platforms, but brokers often need to use third-party apps or build custom workflows to automate social media posts. RealtyCRM includes a fully integrated social media automation tool, allowing brokers to schedule and manage social media posts effortlessly, keeping their audience engaged without the manual work.

🔑 Salesforce: Requires third-party apps for social media automation.

🔑 RealtyCRM: Built-in social media automation tool that schedules posts and maintains an active social presence.

Why It Matters: 𝚁𝚎𝚊𝚕𝚝𝚢𝙲𝚁𝙼 𝚜𝚒𝚖𝚙𝚕𝚒𝚏𝚒𝚎𝚜 𝚜𝚘𝚌𝚒𝚊𝚕 𝚖𝚎𝚍𝚒𝚊 𝚖𝚊𝚗𝚊𝚐𝚎𝚖𝚎𝚗𝚝, 𝚊𝚕𝚕𝚘𝚠𝚒𝚗𝚐 𝚋𝚛𝚘𝚔𝚎𝚛𝚜 𝚝𝚘 𝚜𝚝𝚊𝚢 𝚝𝚘𝚙-𝚘𝚏-𝚖𝚒𝚗𝚍 𝚠𝚒𝚝𝚑 𝚙𝚘𝚝𝚎𝚗𝚝𝚒𝚊𝚕 𝚌𝚕𝚒𝚎𝚗𝚝𝚜 𝚠𝚑𝚒𝚕𝚎 𝚏𝚘𝚌𝚞𝚜𝚒𝚗𝚐 𝚘𝚗 𝚘𝚝𝚑𝚎𝚛 𝚊𝚛𝚎𝚊𝚜 𝚘𝚏 𝚝𝚑𝚎𝚒𝚛 𝚋𝚞𝚜𝚒𝚗𝚎𝚜𝚜.

𝟕. 𝐂𝐨𝐬𝐭-𝐄𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧: 𝐌𝐨𝐫𝐞 𝐕𝐚𝐥𝐮𝐞 𝐚𝐭 𝐚 𝐋𝐨𝐰𝐞𝐫 𝐏𝐫𝐢𝐜𝐞

Salesforce is a premium platform with advanced features, but these come at a high cost, especially when adding industry-specific customizations and third-party apps. RealtyCRM offers all the essential tools brokers need at a more affordable price, including lead generation, AI-powered follow-up, advertising, reputation management, and social media—all in one platform.

🔑 Salesforce: Expensive, with additional costs for customizations and third-party apps.

🔑 RealtyCRM: All-in-one solution with comprehensive tools at a lower price, specifically tailored to real estate.

Why It Matters: 𝙵𝚘𝚛 𝚋𝚛𝚘𝚔𝚎𝚛𝚜 𝚠𝚑𝚘 𝚗𝚎𝚎𝚍 𝚊 𝚙𝚘𝚠𝚎𝚛𝚏𝚞𝚕 𝙲𝚁𝙼 𝚠𝚒𝚝𝚑𝚘𝚞𝚝 𝚋𝚛𝚎𝚊𝚔𝚒𝚗𝚐 𝚝𝚑𝚎 𝚋𝚊𝚗𝚔, 𝚁𝚎𝚊𝚕𝚝𝚢𝙲𝚁𝙼 𝚘𝚏𝚏𝚎𝚛𝚜 𝚖𝚘𝚛𝚎 𝚟𝚊𝚕𝚞𝚎 𝚊𝚝 𝚊 𝚕𝚘𝚠𝚎𝚛 𝚙𝚛𝚒𝚌𝚎 𝚙𝚘𝚒𝚗𝚝, 𝚖𝚊𝚔𝚒𝚗𝚐 𝚒𝚝 𝚊 𝚌𝚘𝚜𝚝-𝚎𝚏𝚏𝚎𝚌𝚝𝚒𝚟𝚎 𝚜𝚘𝚕𝚞𝚝𝚒𝚘𝚗 𝚏𝚘𝚛 𝚛𝚎𝚊𝚕 𝚎𝚜𝚝𝚊𝚝𝚎 𝚙𝚛𝚘𝚏𝚎𝚜𝚜𝚒𝚘𝚗𝚊𝚕𝚜.

𝟖. 𝐀𝐥𝐥-𝐢𝐧-𝐎𝐧𝐞 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦: 𝐒𝐢𝐦𝐩𝐥𝐢𝐟𝐢𝐞𝐝, 𝐑𝐞𝐚𝐥 𝐄𝐬𝐭𝐚𝐭𝐞-𝐒𝐩𝐞𝐜𝐢𝐟𝐢𝐜

Salesforce is a highly customizable platform, but its broad approach often requires brokers to invest in third-party apps and extensive setup to tailor it for real estate. RealtyCRM is designed specifically for real estate, offering all the tools brokers need—lead generation, marketing automation, follow-ups, advertising, and more—under one roof.

🔑 Salesforce: General-purpose CRM with extensive customizations needed for real estate.

🔑 RealtyCRM: All-in-one platform designed for real estate, with built-in tools that streamline broker workflows.

Why It Matters: 𝚁𝚎𝚊𝚕𝚝𝚢𝙲𝚁𝙼 𝚎𝚕𝚒𝚖𝚒𝚗𝚊𝚝𝚎𝚜 𝚝𝚑𝚎 𝚗𝚎𝚎𝚍 𝚏𝚘𝚛 𝚌𝚘𝚖𝚙𝚕𝚎𝚡 𝚜𝚎𝚝𝚞𝚙𝚜 𝚊𝚗𝚍 𝚝𝚑𝚒𝚛𝚍-𝚙𝚊𝚛𝚝𝚢 𝚊𝚙𝚙𝚜 𝚋𝚢 𝚙𝚛𝚘𝚟𝚒𝚍𝚒𝚗𝚐 𝚊 𝚌𝚘𝚖𝚙𝚛𝚎𝚑𝚎𝚗𝚜𝚒𝚟𝚎 𝚜𝚘𝚕𝚞𝚝𝚒𝚘𝚗 𝚝𝚑𝚊𝚝’𝚜 𝚛𝚎𝚊𝚍𝚢 𝚝𝚘 𝚞𝚜𝚎 𝚘𝚞𝚝 𝚘𝚏 𝚝𝚑𝚎 𝚋𝚘𝚡, 𝚖𝚊𝚔𝚒𝚗𝚐 𝚒𝚝 𝚎𝚊𝚜𝚒𝚎𝚛 𝚏𝚘𝚛 𝚋𝚛𝚘𝚔𝚎𝚛𝚜 𝚝𝚘 𝚏𝚘𝚌𝚞𝚜 𝚘𝚗 𝚐𝚛𝚘𝚠𝚒𝚗𝚐 𝚝𝚑𝚎𝚒𝚛 𝚋𝚞𝚜𝚒𝚗𝚎𝚜𝚜.

🏡✨𝚆𝚑𝚢 𝚁𝚎𝚊𝚕𝚝𝚢𝙲𝚁𝙼 𝚒𝚜 𝚝𝚑𝚎 𝙱𝚎𝚝𝚝𝚎𝚛 𝙲𝚑𝚘𝚒𝚌𝚎 𝚏𝚘𝚛 𝚁𝚎𝚊𝚕 𝙴𝚜𝚝𝚊𝚝𝚎 𝙱𝚛𝚘𝚔𝚎𝚛𝚜✨🏡

While Salesforce is a powerful platform with extensive customization options, RealtyCRM offers a more cost-effective, real estate-specific solution that includes everything brokers need to grow their business. From AI-powered voice automation and built-in ad management to pre-built sales funnels and reputation management, RealtyCRM simplifies the workflow for brokers, making it the superior choice for real estate professionals.

If you’re looking for a CRM that’s designed specifically for your needs as a broker, RealtyCRM is the better choice.

Ready to see how RealtyCRM can transform your business?

Schedule a demo at realtycrm.io/demo or call 📞 our AI receptionist at (646) 956-1445. Discover how RealtyCRM.io can transform your marketing efforts, helping you achieve more with less effort.