𝐑𝐞𝐚𝐥𝐭𝐲𝐂𝐑𝐌 𝐯𝐬. 𝐙𝐨𝐡𝐨 𝐂𝐑𝐌:

Why RealtyCRM is the Better Choice for Real Estate Brokers

Zoho CRM is a widely used customer relationship management platform known for its flexibility, affordability, and customization across industries. However, while Zoho CRM can be adapted for real estate, it is not specifically designed for brokers, which means it requires significant customization. RealtyCRM, on the other hand, offers a tailored solution built specifically for real estate professionals, with features that address the unique needs of brokers, from lead generation to AI-powered automation and ad management.

𝑳𝒆𝒕’𝒔 𝒕𝒂𝒌𝒆 𝒂 𝒅𝒆𝒕𝒂𝒊𝒍𝒆𝒅 𝒍𝒐𝒐𝒌 𝒂𝒕 𝒉𝒐𝒘 𝑹𝒆𝒂𝒍𝒕𝒚𝑪𝑹𝑴 𝒄𝒐𝒎𝒑𝒂𝒓𝒆𝒔 𝒕𝒐 𝒁𝒐𝒉𝒐 𝑪𝑹𝑴, 𝒂𝒏𝒅 𝒘𝒉𝒚 𝑹𝒆𝒂𝒍𝒕𝒚𝑪𝑹𝑴 𝒊𝒔 𝒕𝒉𝒆 𝒃𝒆𝒕𝒕𝒆𝒓 𝒄𝒉𝒐𝒊𝒄𝒆 𝒇𝒐𝒓 𝒃𝒓𝒐𝒌𝒆𝒓𝒔.

1. Real Estate-Specific: Purpose-Built for Brokers

Zoho CRM is highly customizable, making it suitable for a variety of industries, including real estate, but it doesn’t come with real estate-specific tools out of the box. Brokers must invest time and resources into configuring Zoho for real estate use cases or adding third-party apps to make it functional. RealtyCRM is built specifically for real estate professionals, offering pre-built features that streamline property management, lead generation, and client communication.

🚀Zoho CRM: A general-purpose CRM requiring customization and third-party integrations for real estate.

🚀RealtyCRM: Purpose-built for real estate brokers, offering industry-specific tools out of the box with no additional setup.

𝑾𝒉𝒚 𝑰𝒕 𝑴𝒂𝒕𝒕𝒆𝒓𝒔: RealtyCRM allows brokers to start using the platform immediately, without the need for costly and time-consuming customization, making it easier to grow their business faster.

2. AI-Powered Voice Automation: Personalized Outreach at Scale

Zoho CRM offers standard automation features for emails, tasks, and workflows, but it lacks built-in AI-powered voice automation. RealtyCRM’s AI-powered voice assistant automates both inbound and outbound calls, helping brokers stay connected with their leads through personalized phone follow-ups, not just through emails and texts.

🚀Zoho CRM: Provides workflow automation for emails and tasks but lacks built-in voice automation.

🚀RealtyCRM: AI-powered voice assistant that automates phone calls and follow-ups, ensuring no lead is left behind.

𝑾𝒉𝒚 𝑰𝒕 𝑴𝒂𝒕𝒕𝒆𝒓𝒔: RealtyCRM’s voice automation enables brokers to deliver a personal touch to lead engagement, increasing the chances of conversion, something that Zoho’s automation tools cannot fully match.

3. Integrated Ad Platform: Manage Your Ads Without Third-Party Tools

Zoho CRM can integrate with various ad platforms like Facebook Ads and Google Ads, but it requires third-party tools and external platforms to manage these campaigns. RealtyCRM includes an integrated ad platform, allowing brokers to run their own ad campaigns for property listings, branding, and more, directly from the CRM.

🚀Zoho CRM: Requires external ad management tools for advertising.

🚀RealtyCRM: Built-in ad platform with pre-made templates for real estate ads, making it easy to manage campaigns in-house.

𝑾𝒉𝒚 𝑰𝒕 𝑴𝒂𝒕𝒕𝒆𝒓𝒔: RealtyCRM saves brokers the cost and complexity of relying on third-party ad management services, giving them full control over their marketing campaigns without leaving the platform.

4. Pre-Built Sales Funnels: Convert Leads Faster

While Zoho CRM allows brokers to build custom workflows and sales funnels, these need to be set up manually, which can take time and resources. RealtyCRM includes pre-built, high-converting sales funnels designed for different real estate client segments, such as FSBOs, first-time buyers, and expired listings, making lead conversion faster and easier.

🚀Zoho CRM: Custom workflows are possible, but brokers need to build their funnels manually.

🚀RealtyCRM: Pre-built funnels that are ready to use for capturing and converting leads.

𝑾𝒉𝒚 𝑰𝒕 𝑴𝒂𝒕𝒕𝒆𝒓𝒔: RealtyCRM provides brokers with a turnkey solution for lead conversion, eliminating the need for custom funnel-building and helping them close deals more efficiently.

5. Reputation Management: Strengthen Your Online Presence

Zoho CRM can be customized to track customer reviews through integrations, but it does not offer a built-in reputation management system. RealtyCRM provides a reputation management tool that allows brokers to monitor and manage client reviews across platforms, helping them maintain and grow a strong online presence.

🚀Zoho CRM: Can be customized for review tracking but lacks a dedicated reputation management tool.

🚀RealtyCRM: Full reputation management system that helps brokers monitor and improve their online reviews.

𝑾𝒉𝒚 𝑰𝒕 𝑴𝒂𝒕𝒕𝒆𝒓𝒔: In real estate, maintaining a strong online reputation is key to attracting new clients. RealtyCRM’s built-in reputation management system ensures brokers can protect and enhance their brand without needing to invest in third-party tools.

6. Social Media Automation: Simplified Posting and Engagement

Zoho CRM offers social media integrations, but brokers typically need to use external platforms or tools to fully automate social media content scheduling and posting. RealtyCRM includes built-in social media automation, allowing brokers to schedule posts, manage content, and stay active on social platforms directly from the CRM.

🚀Zoho CRM: Requires third-party apps or integrations for social media management.

🚀RealtyCRM: Includes social media automation with scheduling tools and pre-made content to keep brokers’ profiles active.

𝑾𝒉𝒚 𝑰𝒕 𝑴𝒂𝒕𝒕𝒆𝒓𝒔: RealtyCRM helps brokers maintain a consistent online presence, without needing to use additional tools or spend extra time managing posts manually.

7. Cost-Effective and Comprehensive: Better Value for Real Estate

Zoho CRM is known for its flexibility and low starting cost, but adding real estate-specific features often requires additional investments in customizations, third-party apps, and integrations, which increases the total cost over time. RealtyCRM offers an all-in-one, cost-effective solution with all the necessary real estate tools, including AI-powered automation, advertising, social media, and reputation management.

🚀Zoho CRM: Low starting cost, but expenses add up with required customizations and third-party apps for real estate functionality.

🚀RealtyCRM: A complete, affordable solution with real estate-specific tools built-in, without the need for extra customizations or external tools.

𝑾𝒉𝒚 𝑰𝒕 𝑴𝒂𝒕𝒕𝒆𝒓𝒔: RealtyCRM provides a more streamlined, real estate-focused platform that delivers better value for brokers by eliminating the need for costly third-party apps or extensive customizations.

8. All-in-One Platform: No Need for Third-Party Integrations

Zoho CRM is highly customizable but often requires brokers to integrate several third-party tools for a complete solution, especially in areas like advertising, social media, and reputation management. RealtyCRM is an all-in-one platform that includes all the features brokers need to manage their business—lead generation, client communication, marketing, and reputation management—without requiring additional tools.

🚀Zoho CRM: Requires third-party integrations for complete functionality in real estate.

🚀RealtyCRM: A fully integrated platform that covers all aspects of real estate lead management and marketing, tailored specifically for brokers.

𝑾𝒉𝒚 𝑰𝒕 𝑴𝒂𝒕𝒕𝒆𝒓𝒔: RealtyCRM simplifies the workflow for brokers by providing everything they need in one platform, reducing complexity and making it easier to grow their business.

𝚆𝚑𝚒𝚕𝚎 𝚉𝚘𝚑𝚘 𝙲𝚁𝙼 𝚒𝚜 𝚊 𝚏𝚕𝚎𝚡𝚒𝚋𝚕𝚎 𝚊𝚗𝚍 𝚊𝚏𝚏𝚘𝚛𝚍𝚊𝚋𝚕𝚎 𝚙𝚕𝚊𝚝𝚏𝚘𝚛𝚖, 𝚒𝚝 𝚛𝚎𝚚𝚞𝚒𝚛𝚎𝚜 𝚜𝚒𝚐𝚗𝚒𝚏𝚒𝚌𝚊𝚗𝚝 𝚌𝚞𝚜𝚝𝚘𝚖𝚒𝚣𝚊𝚝𝚒𝚘𝚗 𝚊𝚗𝚍 𝚝𝚑𝚒𝚛𝚍-𝚙𝚊𝚛𝚝𝚢 𝚝𝚘𝚘𝚕𝚜 𝚝𝚘 𝚖𝚊𝚔𝚎 𝚒𝚝 𝚏𝚞𝚕𝚕𝚢 𝚏𝚞𝚗𝚌𝚝𝚒𝚘𝚗𝚊𝚕 𝚏𝚘𝚛 𝚛𝚎𝚊𝚕 𝚎𝚜𝚝𝚊𝚝𝚎 𝚋𝚛𝚘𝚔𝚎𝚛𝚜. 𝚁𝚎𝚊𝚕𝚝𝚢𝙲𝚁𝙼 𝚘𝚏𝚏𝚎𝚛𝚜 𝚊 𝚖𝚘𝚛𝚎 𝚝𝚊𝚒𝚕𝚘𝚛𝚎𝚍, 𝚛𝚎𝚊𝚕 𝚎𝚜𝚝𝚊𝚝𝚎-𝚜𝚙𝚎𝚌𝚒𝚏𝚒𝚌 𝚜𝚘𝚕𝚞𝚝𝚒𝚘𝚗 𝚠𝚒𝚝𝚑 𝚋𝚞𝚒𝚕𝚝-𝚒𝚗 𝚏𝚎𝚊𝚝𝚞𝚛𝚎𝚜 𝚕𝚒𝚔𝚎 𝙰𝙸-𝚙𝚘𝚠𝚎𝚛𝚎𝚍 𝚟𝚘𝚒𝚌𝚎 𝚊𝚞𝚝𝚘𝚖𝚊𝚝𝚒𝚘𝚗, 𝚒𝚗𝚝𝚎𝚐𝚛𝚊𝚝𝚎𝚍 𝚊𝚍 𝚖𝚊𝚗𝚊𝚐𝚎𝚖𝚎𝚗𝚝, 𝚙𝚛𝚎-𝚋𝚞𝚒𝚕𝚝 𝚜𝚊𝚕𝚎𝚜 𝚏𝚞𝚗𝚗𝚎𝚕𝚜, 𝚛𝚎𝚙𝚞𝚝𝚊𝚝𝚒𝚘𝚗 𝚖𝚊𝚗𝚊𝚐𝚎𝚖𝚎𝚗𝚝, 𝚊𝚗𝚍 𝚜𝚘𝚌𝚒𝚊𝚕 𝚖𝚎𝚍𝚒𝚊 𝚊𝚞𝚝𝚘𝚖𝚊𝚝𝚒𝚘𝚗—𝚊𝚕𝚕 𝚊𝚝 𝚊 𝚖𝚘𝚛𝚎 𝚊𝚏𝚏𝚘𝚛𝚍𝚊𝚋𝚕𝚎 𝚙𝚛𝚒𝚌𝚎. 𝙸𝚏 𝚢𝚘𝚞’𝚛𝚎 𝚊 𝚛𝚎𝚊𝚕 𝚎𝚜𝚝𝚊𝚝𝚎 𝚋𝚛𝚘𝚔𝚎𝚛 𝚕𝚘𝚘𝚔𝚒𝚗𝚐 𝚏𝚘𝚛 𝚊 𝚙𝚕𝚊𝚝𝚏𝚘𝚛𝚖 𝚝𝚑𝚊𝚝’𝚜 𝚍𝚎𝚜𝚒𝚐𝚗𝚎𝚍 𝚜𝚙𝚎𝚌𝚒𝚏𝚒𝚌𝚊𝚕𝚕𝚢 𝚏𝚘𝚛 𝚢𝚘𝚞𝚛 𝚗𝚎𝚎𝚍𝚜,

RealtyCRM is the Better Choice for Real Estate Brokers

Ready to see how RealtyCRM can transform your business?

Schedule a demo at realtycrm.io/demo or call 📞 our AI receptionist at (646) 956-1445. Discover how RealtyCRM.io can transform your marketing efforts, helping you achieve more with less effort.